Media Training

We can offer customised media training courses to chief officers, senior politicians and media relations staff that meet the specific needs of organisations or professional groups.

Having extensive experience on both sides of the proverbial fence, Tom Walker understands the needs of the media and organisations that come in to contact with newspaper, radio and television reporters.

Among the organisations Tom has recently trained in media relations are the Merseyside Safeguarding Adults Board, Tall Ships Youth Trust, Denbighshire County Council, students from the University of Chester’s Media Department, Thomas Pocklington Trust, London Vision, Vision West of England, Bradbury Fields, Birmingham Sight Loss Council and young members of LOOK-UK.

Courses include some or all of the following elements;

• Why is media relations necessary?
• What is good media relations?
• How to respond to welcome and unwelcome interest from the media
• Working with children and vulnerable adults
• Drafting press releases and media statements
• Using social media 
• Experience of doing recorded and ‘as live’ interviews

How much does the course cost?

A half-day course = £200.00   A full-day course = £350.00

Feedback from previous courses

Jill

I thought the course was exceptionally well run with Tom putting everyone at their ease.

Tom taught us how to convey information over to the press which would put the organisation in a good light, not being negative about issues and turning negative situations into positive ones by the responses given to the interviewer.

Mo

The Walk on Water Public Relations media course was excellent.  

The pace of learning was just right with a good variety of group, pair work and individual learning.

I was surprised how much we covered throughout the day and how much I learnt on the day and everyone had the opportunity of hands-on experience of radio interview techniques.

Helen

I think we all enjoyed the course and it went at a good pace which kept our interest throughout. Being interviewed on the two different scenarios was also an interesting experience, which has really made me think more about what I would say in a live situation.