Media Training

We can offer customised media training courses to chief officers, senior politicians and media relations staff that meet the specific needs of organisations or professional groups.

Having extensive experience on both sides of the proverbial fence, Tom Walker understands the needs of the media and organisations that come in to contact with newspaper, radio and television reporters.

Among the organisations Tom has recently trained in media relations are the Merseyside Safeguarding Adults BoardTall Ships Youth TrustDenbighshire County Council, students from the University of Chester’s Media DepartmentThomas Pocklington TrustLondon VisionVision West of EnglandBradbury FieldsBirmingham Sight Loss Council and young members of LOOK-UK.

Tom Walker delivering media training to staff from the Thomas Pocklington Trust at their London headquarters.

Courses include some or all of the following elements;

  • Why is media relations necessary?
  • What is good media relations?
  • How to respond to welcome and unwelcome interest from the media
  • Working with children and vulnerable adults
  • Drafting press releases and media statements
  • Using social media 
  • Experience of doing recorded and ‘as live’ interviews

How much does the course cost?

A half-day course = £200.00   A full-day course = £350.00

Feedback from previous courses


I thought the course was exceptionally well run with Tom putting everyone at their ease.

Tom taught us how to convey information over to the press which would put the organisation in a good light, not being negative about issues and turning negative situations into positive ones by the responses given to the interviewer.


The Walk on Water Public Relations media course was excellent.  

The pace of learning was just right with a good variety of group, pair work and individual learning.

I was surprised how much we covered throughout the day and how much I learnt on the day and everyone had the opportunity of hands-on experience of radio interview techniques.


I think we all enjoyed the course and it went at a good pace which kept our interest throughout. Being interviewed on the two different scenarios was also an interesting experience, which has really made me think more about what I would say in a live situation.

Contact Form

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To find out more about how WowPR can work with you, please email or phone 07843 443586.

Alternatively please fill out the contact form, and we will get back to you directly.

Tom Walker

Freelance BBC Reporter
Media Relations Manager
Tel 07843 443586
Tom Walker

Further reading: Links open in new window!

Tom Walker’s Strange Encounters and Other Stories blog

A selection of Tom Walker’s radio work and podcasts

Author Hamish Macgibbon’s Maverick Spy website, produced by Tom Walker

The In Touch Programme on BBC Radio 4 which Tom Walker contributes to on a regular basis

Anna Tylor’s Blind Truth blog

The Guardian Newspaper’s Blindness and Visual Impairment page

The Independent Newspaper’s Latest News on Blindness page

The Royal National Institute of Blind People’s website

Thomas Pocklington Trust’s website

The Look Team website – support for visually impaired young people and their families

The Visionary website – linking together charities in the visual impairment sector

DeafBlind UK – supporting people who have a hearing and visual impairment

Disability News Service – specialist coverage of issues affecting disabled people

Blind Veterans UK

If you would like us to include a link to your website, please send a brief description of your website, along with a link to the homepage to